Advertising and News Environment in Media Communications

The advertising and news environments in media communications are catered to the interests of the targeted audience. Companies advertise toys on channels that children watch as a means of influencing them to ask their parents to buy a specific item. Advertisements on a channel that broadcasts programs about the outdoors will have the products that are most interesting to people who enjoy the outdoor experience. â€Å"This language of advertising, although less apparent to communicator and audience alike, is firmly anchored to cultural norms and often says more about a society’s psyche than the more obvious stereotypes of content† (Unwin, 1974, p. 4). The news environment in media communications is often more diversified because people who watch the news often belong to a wider variety of consumers from teenagers to parents. The concept of media planning is important so that the advertisements reach the company’s targeted audience. â€Å"The purpose of media plan ning is to conceive, analyze, and creatively select channels of communication that will direct advertising messages to the right people in the right place† (Arens, 2009, p. 280). To gain a better understanding about the decision made by the advertising and news environments in the industry of media communications, it is necessary to determine the influence of advertising and news on society. Commercials often focus on introducing a product or service to the public, or providing subliminal messages inspiring brand loyalty whereas the information from a news press release provides vital information about upcoming events to both the internal and external publics of an organization. During the â€Å"Anderson Cooper 360 degrees† talk show, the advertisements seemed to focus on regular advertisements, but one of the major focuses was cellular devices. This segment covered the latest information available on the George Zimmerman, Treyvon Martin case. The controversy associated with the cellular phone calls placed by George Zimmerman and Treyvon Martin prompted cellular companies to attempt to capitalize on the focus of cellular phones. The most dominant advertising force during the program was the computer and electronic device giant Apple Inc. The iPhone 5 advertisement’s intentions were to continue to establish the Iphone as the best option for smart phone users. In June 2007, the Apple Corporation released one of the newest smart phones with the intentions of crushing the efforts of its competition including the creators of the Blackberry and Android cellular phones. The targeted audience was cellular customers who wanted more from their smart phones. The ad reads â€Å"Touching is believing† encouraging people to enjoy the benefits of a cellular phone, iPod, and computer compatible with Apple computers both laptops and desktops. The effect of the advertisement is intended to spark interest in its targeted audience and continues to establish brand loyalty during this cellular phone revolution. The commercial that ran almost every commercial break implies that at this point nothing else matters but trying the new iPhone 5, upgrading a person’s cellular phone experience, and an attempt to divert the attention of one of the newest cellular devices, the Galaxy S4. The advertisements for the Galaxy S4 focused on the phone’s ability to send messages, search the Internet, and use social networking websites during on a phone call. Was this another subliminal message that focused on the phone conversation that Treyvon Martin was on during the altercation ? If he had a better phone could he have altered someone about the guy following him before it was too late. Regardless of the intentions, specific, or indirect, of the Galaxy S4 the actions influenced by the agenda setting theory used by the company focused on the differences between the Galaxy S4 and the iPhone. These differences are often the determining factor between why a person picks one product over another. Even though an issue in the George Zimmerman case was the issue of the cellular phone conversation, the majority of the commercials were not directly related to the news story contained in the program. The news environment associated with the program â€Å"Anderson Cooper 360 degrees†, focused on the objectivity of the jury on the evidence presented in the case. The information presented had a balanced approach to the situation because some guests sided with the family of the victim whereas others were focused on the issue of self-defense. This balanced pproach questioned issues such as sensationalism, persuasion, and journalistic ethics. Because this case is a sensitive subject sparking questions of racial profiling, self-defense, and the protocol of a neighborhood watchman there were many issues intended to catch the attention of the audience. One area of focus were the laws associated with self-defense in the state of Florida. â€Å"These laws, commonly referred to as castle laws, stand-your-ground laws, or shoot first, ask questions later laws, have the common feature of strengthening legal protections for those use deadly force in self-defense† (Holliday, 2012, p. 07, para. 1). The â€Å"shoot first, ask questions later† approach of George Zimmerman was criticized because of the recording of the phone call where the 9-11 operator told Zimmerman not to follow the individual. One of the major points of Anderson Cooper was that even though George Zimmerman had the right to protect himself, he was instructed to leave the situation alone because a police unit was on the way to investigate the so-called suspicious individual. Had Mr. Zimmerman followed the instructions he would have been in a situation in which he believed he had to defend himself. CNN’s program, â€Å"Anderson Cooper 360 degrees† focused on the sensitive elements and evidence associated with the George Zimmerman case. The program touched on the areas of objectivity, persuasion, sensationalism, and self-defense. The commercials had an indirect association with the information provided in the program. The frequent advertising of cellular devices was a subliminal tactic to establish brand loyalty, and make users question, or appreciate their current cellular phone carriers. However, outside the phone conversations held by Treyvon Martin with a friend, and George Zimmerman with the 9-11 operator the commercials during the program were random focusing on the average audience member’s interest. The news environment portrayed a surprising balance of opinions whereas the guests focused on the facts, laws, and any situational analysis conducted on the evidence available for the George Zimmerman case. The influence of advertising and news on society has a general approach with subliminal sodalities.

Shelf Life of Chlorine Bleach and How to Maximize It

Shelf Life of Chlorine Bleach and How to Maximize It Bleach is one of those household chemicals that loses its activity over time. It doesnt matter whether or not the bleach container has been opened or not. Temperature is the primary factor affecting how long bleach remains active. According to Cloroxâ„ ¢, the amount of hypochlorite that is added to their bleach depends on the season in which it is manufactured, because temperature affects the decomposition rate of sodium hypochlorite. So, more hypochlorite is added to bleach made in the summer than in cooler months. Clorox aims to maintain a 6% hypochlorite concentration for at least six months after the manufacturing date, assuming the bleach is stored around 70Â °F. It takes about 4-8 weeks from the time chlorine bleach is made to when it gets to a store so that you can buy it to take home. This leaves you 3-5 months where the bleach is at the effectiveness level stated on its label. Does this mean bleach is useless after 3-5 months? No, because you probably dont need 6% hypochlorite for laundry and home disinfection. The 6% hypochlorite level is an EPA disinfection standard. If you store your bleach where it can get warmer than 70Â °F, like 90Â °F, the bleach is still effective for around three months. How Long Is Bleach Good? So, when you buy a bottle of bleach, it has a shelf life. The bleach will be highly effective for around 6 months and fine for home use for around 9 months. Clorox recommends replacing any bottle of bleach that is over a year old. Another way to tell if your bleach is expired is to note its odor. Dont open the bottle and take a whiff! The human sense of smell is sensitive to bleach, so you should be able to smell it as soon as you pour it from its container. If you dont smell any bleach, its likely most of the product has decomposed into salt and water. Replace it with a fresh bottle. Maximizing the Bleach Shelf Life If you want bleach to remain as effective as possible for as long as possible, avoid storing it in extremely hot or freezing conditions. Generally, this means its better to store a bottle of bleach in a cabinet inside the house, which has a relatively stable room temperature, as opposed to a garage or outside storage shed. Bleach is sold in an opaque container. Dont switch it out for a clear container because exposure to light will degrade the chemical more quickly. Like other hazardous chemicals, make sure its kept away from children and pets. Its also a good idea to store bleach away from other household cleaners because it can react with many of them to release toxic fumes.

National Negro Council of Women

National Negro Council of Women   Overview Mary McLeod Bethune established the National Council of Negro Women (NCNW) on December 5, 1935.   With the support of several African-American women’s organizations, the NCNW’s mission was to unify African-American women to improve race relations in the United States and abroad. Background Despite strides made by African-American artists and writers of the Harlem Renaissance, W.E.B. Du Bois’ vision of an end to racism was not during the 1920s. As Americans- especially African-Americanssuffered during the Great Depression, Bethune began to think that a unified group of organizations could lobby effectively for an end to segregation and discrimination. Activist Mary Church Terrell  suggested that Bethune form a council to help in these efforts. And the NCNW, â€Å"a national organization of national organizations† was established. With a vision of â€Å"Unity of Purpose and a Unity of Action,† Bethune efficiently organized a group of independent organizations to improve the lives of African-American women. The Great Depression: Finding Resources and Advocacy From the outset, NCNW officials focused on creating relationships with other organizations and federal agencies. NCNW began sponsoring educational programs. In 1938, the NCNW held the White House Conference on Governmental Cooperation in the Approach to the Problems of Negro Women and Children. Through this conference, the NCNW was able to lobby for more African-American women to hold upper-level government administrative positions. World War II: Desegregating the Military During World War II, the NCNW joined forces with other civil rights organizations such as the NAACP to lobby for the desegregation of the U.S. Army. The group also worked to help women internationally. In 1941, the NCNW became a member of the U.S. War Department’s Bureau of Public Relations. Working in the Women’s Interest Section, the organization campaigned for African-American to serve in the U.S. Army. The lobbying efforts paid off. Within one year, The Women’s Army Corps (WAC) began accepting African-American women where they were able to serve in the 688th Central Postal Battalion. During the 1940s, the NCNW also advocated for African-American workers to improve their skills for various employment opportunities. By launching several educational programs, NCNW helped African-Americans gain necessary skills for employment. The Civil Rights Movement In 1949, Dorothy Boulding Ferebee became the leader of the NCNW. Under Ferbee’s tutelage, the organization changed its focus to include promoting voter registration and education in the South. The NCNW also began using the legal system to help African-Americans overcome obstacles such as segregation. With a renewed focus on the burgeoning Civil Rights Movement, the NCNW allowed white women and other women of color to become members of the organization. By 1957, Dorothy Irene Height became the organization’s fourth president. Height used her power to support the Civil Rights Movement. Throughout the Civil Rights Movement, NCNW continued to lobby for women’s rights in the workplace, healthcare resources, prevention of racial discrimination in employment practices and providing federal aid for education. Post-Civil Rights Movement Following the passage of the Civil Rights Act of 1964 and Voting Rights Act of 1965, the NCNW once again changed its mission. The organization focused its efforts on helping African-American women overcome economic problems. In 1966, the NCNW became a tax-exempt organization that allowed them to mentor African-American women and promote the need for volunteers in communities across the country. The NCNW also focused on providing educational and employment opportunities for low-income African-American women. By the 1990s, the NCNW worked to end gang violence, teenage pregnancy and drug abuse in African-American communities.

The Story of the Septuagint Bible and the Name Behind It

The Story of the Septuagint Bible and the Name Behind It The Septuagint Bible arose in the 3rd century B.C., when the Hebrew Bible, or Old Testament, was translated into Greek. The name Septuagint derives from the Latin word septuaginta, which means 70. The Greek translation of the Hebrew Bible is called Septuagint because 70 or 72 Jewish scholars reportedly took part in the translation process. The scholars worked in Alexandria during the reign of Ptolemy II Philadelphus (285-247 B.C.), according to the Letter of Aristeas to his brother Philocrates. They assembled to translate the Hebrew Old Testament into the Greek language because Koine Greek began to supplant Hebrew as the language most commonly spoken by the Jewish people during the Hellenistic Period. Aristeas determined that 72 scholars took part in the Hebrew-to-Greek Bible translation by calculating six elders for each of the 12 tribes of Israel. Adding to the legend and symbolism of the number is the idea that the translation was created in 72 days, according to The Biblical Archaeologist article, Why Study the Septuagint? written by Melvin K. H. Peters in 1986. Calvin J. Roetzel states in The World That Shaped the New Testament that the original Septuagint only contained the Pentateuch. The Pentateuch is the Greek version of the Torah, which consists of the first five books of the Bible. The text chronicles the Israelites from creation to the leave-taking of Moses. The specific books are Genesis, Exodus, Leviticus, Numbers and Deuteronomy. Later versions of the Septuagint included the other two sections of the Hebrew Bible, Prophets and Writings. Roetzel discusses a latter-day embellishment to the Septuagint legend, which today probably qualifies as a miracle: Not only did 72 scholars working independently make separate translations in 70 days, but these translations agreed in every detail. Featured Thursdays Term to Learn. The Septuagint is also known as: LXX. Example of Septuagint in a Sentence The Septuagint contains Greek idioms that express events differently from the way they were expressed in the Hebrew Old Testament. The term Septuagint is sometimes used to refer to any Greek translation of the Hebrew Bible. Books of the Septuagint GenesisExodusLeviticusNumbersDeuteronomyJoshuaJudgesRuthKings (Samuel) IKings (Samuel) IIKings IIIKings IVParalipomenon (Chronicles) IParalipomenon (Chronicles) IIEsdras IEsdras I (Ezra)NehemiahPsalms of DavidPrayer of ManassehProverbsEcclesiastesSong of SolomonJobWisdom of SolomonWisdom of the Son of SirachEstherJudithTobitHoseaAmosMicahJoelObadiahJonahNahumHabakkukZephaniahHaggaiZechariahMalachiIsaiahJeremiahBaruchLamentations of JeremiahEpistles of JeremiahEzekialDanielSong of the Three ChildrenSusannaBel and the DragonI MaccabeesII MaccabeesIII Maccabees

Avoiding System Development Pitfalls in the IT Decision Making Dissertation

Avoiding System Development Pitfalls in the IT Decision Making Processes - Dissertation Example Likewise, a brief observation of these categorized characteristics of various applications, many categories have been projected. Sprague and Watson proposed the performance dimension of the systems can be categorized or can be divided in to four levels i.e. basic data processing systems, integrated data processing systems, management information systems and decision support systems (Hogue, 1985). However, the research and technology for the DSS continue to revolutionize and by 1996, Whinton and Holsapple proposed five particular types of DSS. These specialized DSS types were text-oriented DSS, database-oriented DSS, spread-sheet-oriented DSS, solver-oriented DSS, and rule-oriented DSS (Power,). Moreover, these last four DSS types were again divided into seven categories proposed by Arnott and Pervan (Burstein & Holsapple,). The seven categories are (Burstein & Holsapple,) personal DSS, group support systems, negotiation support systems, intelligent DSS, knowledge management-based DSS , executive information systems/business intelligence, and data warehousing. However, these sub categories overlaps with some of them but they introduced a diverse advancement of past research. Afterwards, these four levels were categorized as transaction processing systems (TPS), Management Information Systems (MIS) and Decision Support Systems (DSS). Information Technology has revolutionized. Business organization dependent on information systems, cater information for decision making. The revolutionized information technology completely modified the business structure and the information required for decision making process. A term called strategic management focuses on building a powerful competitive advantage. It also involves the development of corporate strategy along with the management of the organization according to that strategy (Strategic management.2007). The BRAC university has launched a world class Integrated library system (ILS) (BRAC university launches integrated library system koha dhaka, bangladesh — koha - open source ILS - integrated library system). It is â€Å"an interrelated group of computer programs that automates multiple library operations† (Ebenezer, 2002). The ILS will redefine customer services by advance information technology services that will enhance the process of delivering both electronic information and printed documents. Keeping in mind the long term perspective, the strategic goals for the ILS are constructed as: The infrastructure of the library will be enhanced and well maintained Maximizing the access to the customers for the printed information resources (not digital). Maximizing access to the customer of digital information resources. Establishing strategic affiliation with other libraries locally and globally including schools, colleges and universities. Build learning environments in all accessible locations connected with the library. The strategic goals are to define the library’s strate gic plan and as well as Information technology strategic plan. The current infrastructure has inadequate capacity, size and functionality which are not fulfilling user requirements. Current system has issues related to performance and functionality which is affecting the users. The system cannot be maintained as it needs to be re-designed. The decision for the replacement of the system was made because of

Domestic Violence Essay Example | Topics and Well Written Essays - 2250 words

Domestic Violence - Essay Example Ironically, one in six women who experience abuse report that they were abused when they were pregnant. Pregnancy is believed to be â€Å"a common trigger of domestic violence† (BabyCenter, 2012). According to Gazmararian et al (2000), violence from an abusive partner during pregnancy is more common than pregnancy-induced hypertension, placenta previa, and gestational diabetes. The number of pregnant women subject to violence in the United States ranges from 156, 000 to 332, 000 annually (Gazmararian et al, 2000). Up to one fifth of deaths related to pregnancy have been found to result from murder (Horon & Cheng, 2001). Violence during pregnancy is a form of Intimate Partner Violence or IBV. The latter has been defined as either physical or sexual violence or violence threat, as well as emotional abuse (psychological abuse) or coercive behaviour when the physical or sexual behaviour between partners has already taken place (Bloom, Bullock, Sharps, Laughon, and Parker, 2010). I t has been observed that intimate partner violence consists of coercive and assaulting behaviours demonstrated by that partner who wants to control the other. In particular, these behaviours include inflicting physical injuries, abusing the partner emotionally and sexually, intimidation, isolation, stalking, deprivation, and threats (Family Violence Prevention Fund, 2004 in Bloom, Bullock, Sharps, Laughon, and Parker, 2010). Health consequences of violence during pregnancy affect both mothers and children (foetuses). One of the most dramatic outcomes is miscarriage. Miscarriages take away lives of mothers together with foetuses or just foetuses. Statistically, direct assaults increase the probability of lethal... This paper stresses that physical reactions in children that stem from constant stress include headaches, rashes, asthma, constipation, developmental delays, ulcers, problems of hearing and speech, and pain in the abdomen. Babies have been found to have attachment problems, while preschoolers are especially subject to worry, sleeping problems, and nightmares. Adolescents who grew up in abusive environments demonstrate increased violence. Their behavior gets aggressive and disruptive; girls become withdrawn, anxious, passive, and clinging. Children may also have impaired concentration and often demonstrate poorer academic skills. According to recent research, those children who grew in abusive homes are more likely to become alcoholics, drug abusers, and smokers. Besides, they are more prone to such diseases as skeletal fractures, ischemic heart disease, and cancer in adulthood. In terms of mental health, such children are likely to grow into adults subject to depression, with low-est eem, and anxiety disorders. This report mmakes a conclusion that nurses need to get actively involved into solving problems related to domestic violence both through prevention, treatment, and psychological support of victims. It is important to develop an adequate knowledge base of various aspects of domestic violence. Importantly, nurses should be able to proficiently identify and assess victims’ physical and mental conditions, and intervene through support, information sharing, and treatment.

Sears Holdings' Retail Industry Essay Example | Topics and Well Written Essays - 250 words

Sears Holdings' Retail Industry - Essay Example   The vision of Sears is to â€Å"create lifelong relationships built on trust.† Its mission is to â€Å"work for †¦families by providing products that are innovative and fashionable, a quality that is trusted and affordable, and service that is reliable and instills confidence† (Sears, 2014a). The functional strategy of Sears does not fit its corporate and business strategies because of the disconnection among units that should be collaborating in pursuit of company vision and mission.   Sears has the following corporate, business, and functional strategies, according to company press releases and business articles. The corporate level strategy of Sears is to be an integrated retailer of diverse products and services (Sears, 2014b). Though Sears aims to remain in a diversified business, it is not entirely impossible that it will soon sell its poorly-performing units. Nonetheless, for now, Lampert expressed his dedication in turning Sears around, no matter how slow it might be. The business level strategy of the company is to pursue Lampert’s two platforms, Shop Your Way and Integrated Marketing. Lampert emphasizes member-centric shopping that integrates all channels for marketing and distribution, specifically leveraging digital marketing channels. Sears is competing in a broad market through mainly community malls than large shopping malls. It used to cater to the middle-class, but the look of its dilapidated stores indicates that it is serving the lower- class. The functional level strategy is a division of the company into more than 30 units that are competing for Lampert’s attention and resources.