Disney Analysis - 1383 Words

EXECUTIVE SUMMARY Growth in the theme park industry is a challenge in today s market. Theme parks will not grow if they don t diversify their resources. The Walt Disney Corporation is a nation wide multi-varied entertainment company which is a household name to millions of people throughout North America. Michael Eisner who is Disney s chairman and chief executive officer knows that his company will have to diversify in order to meet his targeted growth rate of 20%. Eisner wants to follow one of Walt Disney s famous quotes which is We cannot hit a homerun with the bases loaded every time we go to the plate. We also know the only way we can even get to first base is by constantly going to bat and continuing to swing In order for†¦show more content†¦If they fail to research the European market it could cause major implications in the future. The mere size of current operations has given strength to the organization. The longevity of the organization has created a brand loyalt y that keeps generations coming back. However the company needs to make sure they don t overcharge for the cost of a ticket to get into their theme park. If they price the tickets to high it could cause them to lose revenue. But on the flip side they want to make sure they don t lower the prices to low. Lowering the prices could cause an overload of attendance which could cause natural operating difficulties and ruin the individual experience. Like the European market they need to keep an eye on the U.S. market as a soft economy could cause profits to decline. They need to make sure they price the tickets in the medium range and make sure they focus their business on the customer enjoyment versed needs. III. Strengths and Weaknesses The strength of the company is the loyalty of its brand and its talented management team and workforce. Another strength is the organizational vision which gives employees a view of the future and something to believe in and something that can be realistically achieved. The weakness of the company is that of the expansion into new markets. They need to make sure they stay focused on the creativity and innovation of products and not over focus on expansion. If they overShow MoreRelatedDisney Analysis2267 Words   |  10 PagesCase Analysis of The Walt Disney Company: The Magic of Disney Fall 2003 Sean Housley Haas School of Business University of California, Berkeley MBA Candidate, Spring 2004 housley@mba.berkeley.edu Abstract Disney has led the entertainment industry for much of its storied 80-year history. What exactly is the ‘Magic of Disney’? And how has Disney sustained the magic for so long? 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